Head of Sales
Cardbury PLC
Increased sales of products such as Cadbury Hot Chocolate 3‑in‑1 in shops, supermarkets and markets. Managed sales representatives and merchandisers across territories. Ensured product availability, set monthly and yearly sales targets, built relationships with distributors and retailers, planned promotions and marketing campaigns, monitored stock levels, checked competitors’ products and market trends, and trained the sales team.
