Social Media & Content Strategist (Lead)
Fruit Clinic NG
Promoted to lead a six-member social media and content team, overseeing multi-platform content execution and strategy. Developed and executed content strategies across Instagram, TikTok, and Facebook, generating 1.48M+ views (92.1% organic) within 90 days. Revived audience growth, increasing followers from 61.4K to 63.8K. Led rebranding of Instagram aesthetics and standardized content systems, maintaining 10+ weekly posts. Implemented weekly performance audits to optimize content direction, engagement, and traffic goals.