Content & Digital Media Executive
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Developed and executed multi‑channel digital media strategies, managed monthly content calendars, wrote persuasive social copy, directed visual asset creation, produced short‑form videos and motion graphics, analyzed engagement metrics to optimize reach, handled full‑cycle digital brand management, researched audience behaviors, designed promotional assets with Adobe Photoshop and Lightroom, crafted brand narratives for TikTok, Instagram, Facebook and web, collaborated with leadership on ad scripting, utilized CapCut and other tools for rapid creative testing, organized digital asset libraries, and led live event coverage.