Social Media Manager & SEO Copywriter
Ploy (useploy.com)
Manage and execute full Instagram content strategy; develop and maintain a 30‑day content calendar; write high‑converting Instagram and X captions with clear CTAs; create platform‑optimised social media copy; design content frameworks; leverage Buffer for scheduling and Google Sheets for planning; apply Reel strategy for short‑form video; produce SEO‑optimised blog content; write persuasive product page copy; develop conversion‑focused landing page copy; apply on‑page SEO principles including keyword placement, meta descriptions, headers and internal linking