Social Media Manager
University of Lagos – Insurance Department
Managed the department’s social media presence and maintained an active, engaging online community. Created, directed and published short‑form videos tailored to students and the department’s audience. Personally directed and created a video that generated 100,000+ views. Produced videos that consistently achieved at least 1,000 views. Developed creative content ideas based on trends, audience interests and platform behaviour. Planned content schedules and coordinated content creation to maintain consistent online activity. Applied knowledge of TikTok and Instagram algorithms to improve content visibility and engagement. Engaged with the audience and monitored content performance to inform future content ideas.